After 20 years of development, the exhibition scale, the number of visitors, the degree of internationalisation and trading results of China (Shenzhen) International Cultural Industries Fair have been rising year after year.

According to different themes and styles, the 20th ICIF will set up 8 halls, including 3 comprehensive halls and 5 professional halls.

What are the exciting points of each hall? Let's have a sneak peek !

The 20th China (Shenzhen) International Cultural Industries Fair is hosted by Publicity Department of the Communist Party of China Central Committee (National Press and Publication, Administration, National Copyright Administration, China Film Administration), Ministry of Culture and Tourism of the People's Republic of China, National Radio and Television Administration, organized by Shenzhen Municipal People's Government, Publicity Department of Shenzhen Municipal Committee, Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism, and Sports, Shenzhen News Group, Shenzhen Media Group, Shenzhen Publishing Group , Shenzhen International Cultural Industry Fair Co. Ltd.

3 Comprehensive Halls

Cultural Industries Hall A (Hall 9)

Cultural Industries Hall B (Hall 11)

The GHM Greater Bay Area Hall (Hall 13)

5 Professional Halls

International Cultural Trade Hall (Hall 10)

Intangible Cultural Heritage · Art and Crafts Hall (Hall 12)

Film and Television · Publishing · Copyright · E-sports Hall (Hall 14)

Cultural Tourism and Consumption Hall (Hall 15)

Art · Design · China Chic Hall (Hall 16)

Participation of Leading Enterprises

Cultural Industries Hall A & B will focus on highlighting the characteristics and advantages of cultural industries in various regions, showcases cultural enterprises, products, projects and brands, as well as organizing exhibitions by leading enterprises such as the Top 30 Cultural Enterprises of China to show the achievements of the cultural industry development and the rich cultural products in various parts of China, so as to let visitors to enjoy a one-stop trip of the cultural industry boutique.

Notable Achievements of the GHM Greater Bay Area

The GHM Greater Bay Area Hall will focus on the cultural industry development and collaborative achievements of the '9+2' city cluster in the Guangdong-Hong KongMacao Greater Bay Area. It highlights the innovative development in digital culture, creative design, cultural tourism, as well as gathering the latest cultural and technological projects of Huawei, Tencent and other enterprises, and fully presenting the characteristics of Hong Kong and Macao's cultural and creative products.

Convergence of Top Cultural and Creative Contents

International Cultural Trade Hall will focus on the achievements in the development of cultural import and export trade, and it is proposed to set up the Cultural and Creative China exhibition area, country-specific exhibition area, export of cultural equipment exhibition area, export of cultural and creative stationery exhibition area, import of cultural product exhibition area, and cross-border cultural e-commerce exhibition area. The Frankfurt Book Fair of Germany will make its debut with featured books to this hall.

Rich Traditional Culture

Intangible Cultural Heritage · Art and Crafts Hall will focus on the inheritance and development of fine traditional Chinese culture, and promoting the creative transformation and innovative development of China's outstanding traditional culture. It will set up the intangible cultural heritage exhibition area, old brands exhibition area, arts and crafts exhibition area, presenting live performances by intangible cultural heritage inheritors, interactive experience, popular science education, and other activities.

Enhancement by Digital 'Top Stream'

Film and Television · Publishing · Copyright · E-sports Hall will focus on new digital products and technologies, the application of AI and meta-universe in the field of cultural industry and the latest trends through the intelligent broadcasting & television exhibition area, film industry exhibition area, press & publishing exhibition area, copyright exhibition area and E-sports exhibition area. It is learnt that China Film Group will bring CINITY LED projection technology and virtual shooting top technology to show Chinese film excellence. Shenzhen News Group will take 'reinvention' as the theme to create a cyberpunk style exhibition area, allowing the visitors to experience the news production, creative and interactive cultural audio-visual feast.

Immersive Interactive Experience

Cultural Tourism and Consumption Hall will sets up the cultural tourism exhibition area, cultural investment and financing exhibition area, and outdoor cultural tourism exhibition area, focusing on the display of cultural tourism resources such as historical sites, blocks of cultural interest, characteristic towns, and new tourism consumption scenes and tourism equipment such as immersive experience, tourism performances, and recreation and health. The intangible cultural heritage food exhibition area will bethe first time to show.

Diversity in Trendy Art

Art · Design · China Chic Hall will set up the artwork exhibition area, fashionable life exhibition area, creative design exhibition area, and art education exhibition area, organizing exhibitors from art, design, entertainment and education authorities, institutions and companies, prominently displaying and exchanging the latest artworks, creative design products, China Chic IP and products that launched by the domestic renowned art & design institutions and cultural & creative enterprises.

In addition to visit the offline exhibition halls, the public can also get a glimpse of the 20th ICIF through the 'Cloud ICIF' platform. This year, the platform will explore the new mode of 'exhibition + live broadcasting + e-commerce' to create a 'never-ending cultural fair'.

Source | cnicif